Rocket Licensing produced a capsule range of licensed nightwear and bedware for sale in Primark, celebrating the Grinch in the run up to the Christmas retail period 2017.
To support the launch we were commissioned to create a library of Grinch themed animated GIFs. These GIFs would be distributed across Primark’s social media channels to raise awareness of the partnership between the brand and Primark.
A collection of animated vignettes were created that first and foremost encapsulated the festive time of the year and the humour of the Grinch. Each GIF would then end with a ‘seasons greeting from Primark’ message. This approach ensured the GIFs would be engaging, humorous and importantly, sharable amongst the audience rather than a ‘view once’ series of festive themed ads ‘brought to you by…’
Working with the Grinch style guide we collated the static vector art and then began the process of slicing the artwork up into editable/animation ready assets. These assets were then imported into After Effects for animating before being rendered and eventually compressed to GIF format.
The approval process proved a breeze with each concept instantly signed off by the client, retailer and rights owner.
The campaign generated fantastic results, with impressions reaching over 250,000 shares within an hour of launch for the first GIF alone. Merry Grinchmas!